While 25 years of enterprise might be marked with nice fanfare, GREX would quite see this as the correct time to launch an progressive cordless 21-gauge brad nailer. Celebrating anniversary milestones is decrease on the
precedence record, and that fits the oldsters at GREX simply positive.
“Frankly, we didn’t even remember it’s our 25th year in business,” admits Raymond Wong, GREX’s vice chairman of gross sales and advertising and marketing.
When his father Frank began GREX within the household’s storage in 1995, the problem to grow to be a brand new model identify within the fastening software business, amongst many different nicely-established manufacturers, was daunting.
“My dad did not know a single thing about the fastening industry,” Raymond says. “He had never even used a pneumatic nailer or stapler before. But that didn’t stop him. He’s always been a quick learner and a hard worker.”
The time was additionally ripe within the business for change. Nailers and staplers produced in Taiwan have been thought of to be prime quality, and the chance was there for extra Taiwanese software manufacturers to enter the fi eld. Through acquaintances of family and friends, Frank shaped a partnership with a gaggle in Taiwan that wished to open a brand new fastening software manufacturing facility.
Quality for a Value Price
Frank was the corporate’s solely gross sales drive. Still, slowly however absolutely he satisfied different software retailers to start carrying his merchandise. Eventually GREX got here to be referred to as the worth model offering high quality, industrial-grade instruments at an affordable value. Then a string of profitable 23-gauge pin nailers galvanized GREX’s status within the market.
“We believe this revolutionized the industry — many applications that used to use 18-gauge, 2″ brads now could be replaced with 23-gauge, 2″ nails instead,” Raymond says. In current years, GREX has additionally innovated a number of cordless nailers which can be powered by gasoline cells, together with the GCP 650 23-gauge pinner and the brand new GCH850 21-gauge brad nailer.
“We still design and build tools like they used to be made years ago. I like to say we are ‘old school,’” Raymond says. That dedication to high quality is vital to its status among the many professionals.
“For my father, GREX was started as a means to provide for his family. There were no intentions to grow a huge corporation or to sell the most tools. It was about building a sustainable and respectable business, offering great products that we believe in and are passionate about. That same 25-year-old philosophy still guides our company today.”