The Taunton Press introduced right this moment that Michael Pekovich has been named Editor and Creative Director of Fine Woodworking, taking up the management of the corporate’s flagship model. Pekovich succeeds Tom McKenna, who has held the highest editorial spot since 2013; McKenna has been promoted to Group Editorial Director and will oversee the editorial operations of three of the corporate’s manufacturers: Fine Woodworking, Fine Gardening, and Threads.
“I couldn’t be more excited for Mike and Tom,” says Taunton CEO Renee Jordan in making the announcement to the group right this moment. “Together, they bring over 50 years’ experience with the company, delivering excellence in the craft of woodworking inspiration and instructional content that has defined the quality of The Taunton Press brands.”
Pekovich joined Fine Woodworking in 1996, transferring throughout the nation from California to Connecticut to align his line of work (graphic design) along with his lifelong ardour (woodworking). Over the many years, his furnishings designs and initiatives have graced the pages and covers of the journal and have been the showcase of many video workshops. “Mike truly embodies all that is inherent in the brand ethos Fine Woodworking,” Jordan continues. “He is an inspiring furniture designer, craftsman, and teacher as well as an engaging writer and visual storyteller. He commands a vast and magical influence throughout the woodworking community; he promotes excellence by example.”
“Mike has a knack for presenting complex concepts, projects, and techniques with clarity, and his exemplary graphic work has inspired and educated an entire generation of woodworkers,” provides McKenna. His guide, The Why and How of Woodworking, was printed by The Taunton Press within the fall of 2018 and shortly turned a bestseller.
“As the creative director at Fine Woodworking, I’ve worked to realize the magazine’s mission of shining a light on the craft’s top makers and sharing their wisdom with passionate woodworkers in informative and inspiring ways,” says Pekovich. “In my new role, I’m excited to expand that vision across the entire brand platform to create a fuller, richer user experience that incorporates not just print, but digital and video content as well.”
As Pekovich takes on the day-to-day editorial management for Fine Woodworking, McKenna will lead the content material technique and collaboration with the advertising, gross sales, and product improvement groups for a number of manufacturers within the portfolio. Now in its fifth decade, Fine Woodworking is experiencing record-level viewers progress and engagement throughout all platforms – print journal, premium entry for digital membership, podcast, social media following, and digital experiential programming.